{
  "report_date": "2026-10-21",
  "report_date_label": "October 21, 2026",
  "as_of_utc": "2026-10-21T19:02:37Z",
  "report_type": "Launch check-in",
  "currency": "USD",
  "account_timezone": "EST (as returned by Meta)",
  "launch_date": "2026-10-19",
  "launch_start_utc": "2026-10-19T10:00:00Z",
  "coverage": "October 19\u201320, 2026",
  "full_day": "October 20, 2026",
  "today_excluded": "2026-10-21",
  "complete_delivery_days": 1,
  "headline": "Encouraging early traction.",
  "subheadline": "Let the first week develop.",
  "intro": "The ads have now generated a reported consult booking from Video 2. Early traffic and registration response remain encouraging. The booking is separate from collected revenue while payment verification is completed.",
  "schedule": {
    "weekday": "Monday",
    "time": "7:00 a.m.",
    "timezone": "America/New_York",
    "next_run": "2026-10-26"
  },
  "windows": [
    {
      "key": "launch",
      "label": "Launch through Oct 20",
      "dates": "October 19\u201320 \u00b7 includes the partial launch day",
      "metrics": {
        "spend": 132.42,
        "impressions": 1147.0,
        "reach": 810.0,
        "frequency": 1.416049,
        "cpm": 115.45,
        "link_clicks": 43.0,
        "cpc": 3.08,
        "outbound_clicks": 43.0,
        "outbound_ctr": 3.74891,
        "landing_page_views": 7.0,
        "leads": 8.0,
        "cpl": 16.55,
        "website_purchases": null,
        "website_purchase_value": null,
        "checkouts_initiated": null
      }
    },
    {
      "key": "full_day",
      "label": "Oct 20 only",
      "dates": "October 20 \u00b7 the only complete delivery day so far",
      "metrics": {
        "spend": 57.42,
        "impressions": 546.0,
        "reach": 402.0,
        "frequency": 1.358209,
        "cpm": 105.16,
        "link_clicks": 21.0,
        "cpc": 2.73,
        "outbound_clicks": 21.0,
        "outbound_ctr": 3.846154,
        "landing_page_views": 4.0,
        "leads": 4.0,
        "cpl": 14.36,
        "website_purchases": null,
        "website_purchase_value": null,
        "checkouts_initiated": null
      }
    }
  ],
  "daily": [
    {
      "date": "2026-10-19",
      "day_type": "Partial launch day",
      "metrics": {
        "spend": 75.0,
        "impressions": 601.0,
        "reach": 493.0,
        "frequency": 1.219067,
        "cpm": 124.79,
        "link_clicks": 22.0,
        "cpc": 3.41,
        "outbound_clicks": 22.0,
        "outbound_ctr": 3.660566,
        "landing_page_views": 3.0,
        "leads": 4.0,
        "cpl": 18.75,
        "website_purchases": null,
        "website_purchase_value": null,
        "checkouts_initiated": null
      }
    },
    {
      "date": "2026-10-20",
      "day_type": "Complete day",
      "metrics": {
        "spend": 57.42,
        "impressions": 546.0,
        "reach": 402.0,
        "frequency": 1.358209,
        "cpm": 105.16,
        "link_clicks": 21.0,
        "cpc": 2.73,
        "outbound_clicks": 21.0,
        "outbound_ctr": 3.846154,
        "landing_page_views": 4.0,
        "leads": 4.0,
        "cpl": 14.36,
        "website_purchases": null,
        "website_purchase_value": null,
        "checkouts_initiated": null
      }
    }
  ],
  "ads": [
    {
      "label": "Video \u00b7 Beyond Another Food List",
      "status": "ACTIVE",
      "metrics": {
        "spend": 2.32,
        "impressions": 34.0,
        "reach": 28.0,
        "frequency": 1.214286,
        "cpm": 68.24,
        "link_clicks": 1.0,
        "cpc": 2.32,
        "outbound_clicks": 1.0,
        "outbound_ctr": 2.941176,
        "landing_page_views": null,
        "leads": null,
        "cpl": null,
        "website_purchases": null,
        "website_purchase_value": null,
        "checkouts_initiated": null
      }
    },
    {
      "label": "Video \u00b7 Healthy Eating",
      "status": "ACTIVE",
      "metrics": {
        "spend": 17.34,
        "impressions": 172.0,
        "reach": 135.0,
        "frequency": 1.274074,
        "cpm": 100.81,
        "link_clicks": 11.0,
        "cpc": 1.58,
        "outbound_clicks": 11.0,
        "outbound_ctr": 6.395349,
        "landing_page_views": 2.0,
        "leads": 3.0,
        "cpl": 5.78,
        "website_purchases": null,
        "website_purchase_value": null,
        "checkouts_initiated": null
      }
    },
    {
      "label": "Video \u00b7 Just Relax",
      "status": "ACTIVE",
      "metrics": {
        "spend": 61.23,
        "impressions": 386.0,
        "reach": 295.0,
        "frequency": 1.308475,
        "cpm": 158.63,
        "link_clicks": 22.0,
        "cpc": 2.78,
        "outbound_clicks": 22.0,
        "outbound_ctr": 5.699482,
        "landing_page_views": 4.0,
        "leads": 4.0,
        "cpl": 15.31,
        "website_purchases": null,
        "website_purchase_value": null,
        "checkouts_initiated": null
      }
    },
    {
      "label": "Image \u00b7 More Foods, Fewer Canceled Plans",
      "status": "ACTIVE",
      "metrics": {
        "spend": 51.53,
        "impressions": 555.0,
        "reach": 425.0,
        "frequency": 1.305882,
        "cpm": 92.85,
        "link_clicks": 9.0,
        "cpc": 5.73,
        "outbound_clicks": 9.0,
        "outbound_ctr": 1.621622,
        "landing_page_views": 1.0,
        "leads": 1.0,
        "cpl": 51.53,
        "website_purchases": null,
        "website_purchase_value": null,
        "checkouts_initiated": null
      }
    }
  ],
  "campaign": {
    "label": "Free masterclass campaign",
    "daily_budget": 50,
    "status": "Active",
    "optimization": "Purchase"
  },
  "funnel_review": {
    "source": "Samuel\u2019s October 21 funnel review",
    "reported_optins": 9,
    "reported_order_form_visitors": 0,
    "order_form_reference_rate": 0.3,
    "expected_at_reference": 2.7,
    "exact_optin_rate": null,
    "optin_assessment": "Strong early response",
    "window": "Earlier October 21 observation, superseded as a current funnel conclusion by the later consult-booking report",
    "checkout_recommendation_status": "Extra agreement checkbox removed; public checkout visually verified October 21 at 4:44 p.m. Eastern"
  },
  "attribution": {
    "source": "Meta platform reporting",
    "click_days": 7,
    "view_days": 1,
    "engaged_video_view_days": 1,
    "last_click_date_of_click_verified": false
  },
  "limitations": [
    "October 21 partial data excluded. October 19 began partway through the day; only October 20 is a complete delivery day.",
    "No winners, losers, scaling or funnel effectiveness decisions from this launch sample.",
    "Meta reports 8 leads and 7 landing-page views. These fields do not support a valid funnel opt-in-rate calculation.",
    "Null purchase and checkout fields mean none reported by Meta, not independently reconciled backend zeros.",
    "The earlier nine-opt-in/zero-order-form observation is historical. A later ad-attributed consult booking was reported; the current order-form visit count and booking time are not independently reconciled.",
    "The 30% order-form reference is Samuel\u2019s working benchmark, not a universal platform benchmark or a prediction at nine opt-ins."
  ],
  "narrative_updated_at_utc": "2026-10-21T20:44:44Z",
  "narrative_updated_label": "October 21, 2026 \u00b7 4:44 p.m. Eastern",
  "archive_slug": "2026-10-21-payment-update",
  "payment_update": {
    "source": "Kate and Samuel\u2019s October 21 updates; read-only review of the published checkout",
    "reported_consult_bookings": 1,
    "attributed_creative": "Video 2 \u00b7 Beyond Another Food List",
    "attribution_basis": "Samuel\u2019s reported contact-to-ad check; not a Meta-reported purchase",
    "payment_status": "No payment collected for the reported booking, per Kate and Samuel",
    "booking_timestamp_verified": false,
    "test_mode_evidence": "Kate\u2019s earlier checkout screenshot displays TEST MODE",
    "live_mode_evidence": "Kate\u2019s 4:30 p.m. settings screenshot shows Payment mode Live; public checkout loads Stripe in live mode during the 4:44 p.m. read-only review",
    "successful_live_transaction_verified": false,
    "current_order_form_visitors": null,
    "checkbox_status": "Extra agreement checkbox removed; agreement text and terms remain",
    "interpretation": "Encouraging evidence of progression to a consult; not collected revenue, a verified paid acquisition or grounds to declare a winning ad",
    "follow_up": "Verify a successful live transaction in GHL and the connected processor; review payment-dependent workflows"
  }
}