@font-face{font-family:Montserrat;src:url('/assets/montserrat-400.ttf');font-weight:400;font-display:swap}@font-face{font-family:Montserrat;src:url('/assets/montserrat-500.ttf');font-weight:500;font-display:swap}@font-face{font-family:Montserrat;src:url('/assets/montserrat-600.ttf');font-weight:600;font-display:swap}
:root{--teal:#304f55;--muted:#587178;--ink:#273a3e;--paper:#faf8f4;--cream:#f0eadf;--rose:#eee2dc;--line:#dedfd9;--soft:#eaf0ed;--gold:#a98b60}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:24px}body{margin:0;background:var(--paper);color:var(--ink);font:14px/1.75 Montserrat,Arial,sans-serif}a{color:inherit;text-decoration:none}a:hover{text-decoration:underline}button{font:inherit;cursor:pointer}a,button,summary{touch-action:manipulation}a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid var(--gold);outline-offset:5px}.wrap{width:min(1224px,calc(100% - 80px));margin:auto}header{background:#fff;border-bottom:1px solid var(--line)}.topbar{display:flex;align-items:center;gap:34px;min-height:123px}.brand{display:block;width:300px;text-align:center;flex-shrink:0}.brand img{display:block;width:100%;height:auto}.brand span{display:block;font-size:9px;letter-spacing:2.8px;margin-top:-10px;color:var(--teal)}.report-brand{border-left:1px solid var(--line);padding-left:28px;font-size:10px;letter-spacing:2px;color:var(--teal);font-weight:600}.report-brand span{display:block;font-size:11px;letter-spacing:0;font-weight:400;color:var(--muted);margin-top:6px}.outline{margin-left:auto;padding:10px 16px;border:1px solid #9badaf;background:#fff;border-radius:5px;font-size:11px;color:var(--teal)}nav{display:flex;gap:34px;min-height:48px;align-items:center;font-size:11px;color:var(--muted)}nav a{padding:10px 0;border-bottom:2px solid transparent}nav a:hover{border-color:var(--teal);text-decoration:none}.hero{display:flex;align-items:center;gap:48px;justify-content:space-between;padding:54px 0 35px}.eyebrow{margin:0 0 14px;font-size:10px;letter-spacing:1.8px;font-weight:600;color:var(--teal)}.eyebrow span{color:var(--muted);margin-left:14px;font-size:9px;letter-spacing:1px}h1,h2{font-family:Georgia,serif;font-weight:400;line-height:1.16;color:var(--teal)}h1{font-size:clamp(38px,4.1vw,57px);letter-spacing:-1.8px;margin:0 0 22px}h1 em{font-weight:400;color:#758b82}h2{font-size:34px;margin:0;letter-spacing:-.5px}h3{font-size:16px;line-height:1.5;font-weight:600;margin:0 0 12px}p{margin:0 0 15px}.lead{max-width:745px;color:var(--muted);font-size:14px;margin:0}.hero-note{border-left:2px solid var(--gold);padding-left:25px;min-width:218px}.hero-note strong{font:26px/1.3 Georgia,serif;display:block;color:var(--teal)}.hero-note p{font-size:12px;color:var(--muted);margin:12px 0 0}.hero-note .eyebrow{display:block;font-size:9px}.timing{display:flex;gap:25px;padding:26px 30px;background:var(--cream);border:1px solid #dfd4bf;border-radius:9px}.timing-mark{font:46px/1 Georgia,serif;color:var(--gold);padding-top:4px}.timing h2{font-size:24px;margin-bottom:10px}.timing p{font-size:12px;color:#536168;max-width:1000px;margin-bottom:10px}.timing .last{margin:0}.metric-heading{display:flex;justify-content:space-between;align-items:center;gap:15px;margin:30px 0 13px}.metric-heading .eyebrow{margin:0}.metric-heading>span{font-size:10px;color:var(--muted)}.kpis{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}.kpi{background:white;border:1px solid var(--line);border-radius:8px;padding:24px;display:flex;flex-direction:column;align-items:flex-start}.kpi p{font-size:12px;color:var(--muted);margin-bottom:6px}.kpi strong{font-size:36px;font-weight:500;line-height:1.35;letter-spacing:-1px;color:var(--teal)}.kpi small{font-size:10px;line-height:1.6;color:var(--muted);margin-top:14px}.caption{font-size:11px;color:var(--muted);margin:0;line-height:1.8}.under-kpis{margin-top:13px;max-width:1000px}main>section:not(.hero){margin-top:56px}.section-head{margin-bottom:15px}.section-head .eyebrow{margin-bottom:11px}.section-intro{max-width:865px;color:var(--muted);font-size:13px;margin-bottom:24px}.panel{background:#fff;border:1px solid var(--line);border-radius:9px;padding:28px;min-width:0}.panel-top{display:flex;justify-content:space-between;align-items:center;gap:20px;margin-bottom:20px}.panel-top h3{margin:0}.panel-top p{font-size:11px;color:var(--muted);margin:5px 0 0}.segmented{display:flex;gap:4px;background:var(--soft);padding:4px;border-radius:6px}.segmented button{font-size:10px;padding:8px 12px;border:0;background:transparent;border-radius:4px;color:var(--muted);white-space:nowrap}.segmented button[aria-pressed=true]{background:white;color:var(--teal);box-shadow:0 1px 5px #304f5517;font-weight:600}.table-wrap{overflow-x:auto;max-width:100%}table{width:100%;border-collapse:collapse;white-space:nowrap;font-size:11px}th{font-size:10px;font-weight:500;color:var(--muted);background:#f6f7f4}td,th{padding:15px 12px;border-bottom:1px solid var(--line);text-align:right;font-variant-numeric:tabular-nums}td:first-child,th:first-child{text-align:left;padding-left:8px}tr:last-child td{border:0}.table-note{border-top:1px solid var(--line);padding-top:16px;margin-top:12px}.two-col{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:20px}.soft{background:var(--soft)}.day-cards{display:grid;gap:10px;margin:22px 0}.day-cards>div{padding:15px 19px;border:1px solid #d2dfd8;border-radius:6px;background:#ffffffaa;display:grid;grid-template-columns:1fr auto;align-items:center;gap:5px}.day-cards span{font-size:9px;letter-spacing:1.2px;color:var(--muted)}.day-cards strong{font-size:18px;font-weight:500;color:var(--teal)}.day-cards small{grid-column:1/-1;font-size:10px;color:var(--muted)}.day-cards .excluded{background:transparent;border-style:dashed}.day-cards .excluded strong{font-size:15px}.pill{display:inline-block;padding:5px 9px;border-radius:4px;background:var(--soft);font-size:10px;color:var(--teal);font-weight:500}.spaced{margin-top:14px!important}.funnel-panel>p{max-width:980px;font-size:13px;color:var(--muted)}.funnel-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;padding:24px 0;margin:22px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.funnel-stats>div{text-align:center;border-right:1px solid var(--line)}.funnel-stats>div:last-child{border:0}.funnel-stats strong{display:block;font:48px/1.25 Georgia,serif;color:var(--teal)}.funnel-stats span{font-size:11px;color:var(--muted)}.callout{background:var(--cream);border-left:3px solid var(--gold);padding:15px 18px;color:#4b5a60!important;font-weight:500}.funnel-panel>.caption{font-size:11px}.checkout p{font-size:12px;color:var(--muted)}.checkout .eyebrow{font-size:10px;color:var(--teal)}figure{margin:0;display:flex;flex-direction:column;justify-content:center;background:var(--rose)!important}figure img{display:block;width:100%;height:auto;border:1px solid #ddd8d2;border-radius:5px}figcaption{font-size:10px;color:var(--muted);margin-top:13px}.next-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:34px;border-top:1px solid var(--line);padding-top:27px}.next-grid article{position:relative;padding-left:40px}.step{position:absolute;top:0;left:0;font:24px/1.4 Georgia,serif;color:var(--gold)}.next-grid h3{font-size:15px}.next-grid p{color:var(--muted);font-size:12px;margin:0}.revenue-note{padding:23px 28px;background:var(--soft);border-radius:8px;margin-top:30px}.revenue-note h3{font-size:14px}.revenue-note p{font-size:12px;color:var(--muted);margin:0;max-width:970px}details.panel{margin-top:18px;padding:0 26px}summary{cursor:pointer;font-weight:600;font-size:12px;padding:20px 0;color:var(--teal)}summary span{font-size:10px;font-weight:400;color:var(--muted);margin-left:18px}details[open]{padding-bottom:20px}details[open] summary{border-bottom:1px solid var(--line);margin-bottom:18px}.method{border-top:1px solid var(--line);margin-top:40px!important}.method-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px 40px}.method-grid h3{font-size:13px}.method-grid p{font-size:11px;color:var(--muted)}footer{display:flex;align-items:center;justify-content:space-between;gap:30px;padding:35px 0 45px;border-top:1px solid var(--line);margin-top:25px}footer strong{font:20px/1.4 Georgia,serif;color:var(--teal)}footer p{font-size:10px;color:var(--muted);margin:11px 0 0}.footer-links{display:flex;flex-direction:column;gap:7px;align-items:flex-end;font-size:10px}.skip{position:absolute;left:-9999px}.skip:focus{left:10px;top:10px;z-index:10;background:white;padding:10px}
@media(max-width:1000px){.wrap{width:calc(100% - 40px)}.hero-note{min-width:170px}.hero h1{font-size:46px}.report-brand{font-size:9px}.kpi{padding:20px}.kpi strong{font-size:31px}.panel-top{flex-wrap:wrap}.brand{width:255px}.topbar{gap:20px}.hero{gap:24px}.panel{padding:23px}}
@media(max-width:650px){.wrap{width:calc(100% - 32px)}.topbar{min-height:100px;gap:8px}.brand{width:215px}.brand span{font-size:8px;margin-top:-5px;letter-spacing:2px}.report-brand{display:none}.outline{padding:8px 9px;font-size:10px}nav{overflow:auto;gap:22px;white-space:nowrap;font-size:10px}.hero{padding:34px 0 25px}.hero h1{font-size:38px;letter-spacing:-1.3px}.hero-note{display:none}.eyebrow{font-size:9px;letter-spacing:1.3px}.eyebrow span{display:block;margin:4px 0 0}.lead{font-size:13px}.timing{padding:21px;gap:14px}.timing-mark{font-size:32px}.timing h2{font-size:23px}.timing p{font-size:11px}.metric-heading{align-items:flex-start;flex-direction:column;gap:5px}.kpis{grid-template-columns:1fr 1fr;gap:10px}.kpi{padding:17px 13px}.kpi p{font-size:11px}.kpi strong{font-size:29px}.kpi small{font-size:9px;margin-top:9px}.under-kpis{font-size:10px}.two-col,.next-grid,.method-grid{grid-template-columns:1fr}.section-intro{font-size:12px}h2{font-size:30px}.panel{padding:21px}.panel-top{gap:15px}.segmented{width:100%}.segmented button{flex:1;padding:8px;font-size:10px}summary span{display:block;margin:4px 0 0}.funnel-stats{gap:10px}.funnel-stats strong{font-size:40px}.funnel-stats span{font-size:10px;display:block;line-height:1.6}.funnel-panel>p{font-size:12px}.next-grid{gap:25px}.next-grid article{padding-left:38px}.revenue-note{padding:21px}footer{align-items:flex-start;flex-direction:column;gap:20px}.footer-links{align-items:flex-start}.method-grid p{font-size:11px}main>section:not(.hero){margin-top:40px}figure.panel{padding:15px}.day-cards>div{padding:14px}.caption{font-size:11px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}@media print{body{background:white;font-size:10px}.wrap{width:100%}.outline,nav,.segmented,.footer-links,.skip{display:none}.topbar{min-height:85px}.hero{padding:25px 0}.hero h1{font-size:40px}.hero-note{display:block}.kpis{grid-template-columns:repeat(4,1fr)}.kpi strong{font-size:26px}.timing,.panel,.kpi,.next-grid article{break-inside:avoid}.next-grid{grid-template-columns:repeat(3,1fr)}main>section:not(.hero){margin-top:30px}h2{font-size:27px}.table-wrap{overflow:visible}table{white-space:normal;font-size:9px}.method-grid{grid-template-columns:1fr 1fr}*{-webkit-print-color-adjust:exact;print-color-adjust:exact}}
.ad-spotlight{margin:26px 0;padding:24px;background:#f5f7f4;border:1px solid #d7e0d9;border-radius:7px}.ad-spotlight-intro{display:flex;align-items:center;justify-content:space-between;gap:28px}.ad-spotlight .eyebrow{font-size:9px;margin-bottom:8px}.ad-spotlight h3{font-size:18px;margin-bottom:8px}.signal-note{font-size:11px;color:var(--muted);margin:0}.watch-links{display:flex;flex-direction:column;align-items:center;gap:9px;flex-shrink:0}.watch-video{display:inline-flex;align-items:center;gap:12px;padding:13px 18px;background:var(--teal);color:white;border-radius:5px;font-size:12px;font-weight:600}.watch-video:hover{background:#253e43;text-decoration:none}.watch-format{font-size:10px;font-weight:400;opacity:.85}.alternate-video{font-size:10px;text-decoration:underline;color:var(--teal)}.video-access{margin:15px 0 22px}.ad-metric-heading{display:flex;justify-content:space-between;gap:10px;padding-top:19px;border-top:1px solid var(--line);font-size:10px;color:var(--muted)}.ad-metric-heading strong{font-weight:500;color:var(--teal)}.ad-metrics{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:16px 0}.ad-metrics>div{padding:11px 15px;border-left:2px solid #c7d4cc}.ad-metrics dt{font-size:10px;color:var(--muted)}.ad-metrics dd{margin:3px 0 0;font-size:25px;line-height:1.4;color:var(--teal);font-weight:500;font-variant-numeric:tabular-nums}@media(max-width:650px){.ad-spotlight{padding:18px;margin:21px 0}.ad-spotlight-intro{align-items:flex-start;flex-direction:column;gap:17px}.ad-spotlight h3{font-size:16px}.watch-links{align-items:flex-start}.ad-metric-heading{flex-direction:column;gap:3px}.ad-metrics{grid-template-columns:repeat(2,1fr);gap:10px}.ad-metrics>div{padding:8px 10px}.ad-metrics dd{font-size:23px}.ad-spotlight .caption{font-size:10px}}@media print{.ad-spotlight{break-inside:avoid}.watch-links{display:none}}
