{ "report_date": "2026-10-26", "report_date_label": "October 26, 2026", "report_type": "Weekly performance", "currency": "USD", "as_of_utc": "2026-10-26T12:24:00Z", "coverage": "October 19\u201325, 2026", "period_start": "2026-10-19", "period_end": "2026-10-25", "today_excluded": "2026-10-26", "account_timezone": "EST", "launch_date": "2026-10-19", "launch_start_utc": "2026-10-19T10:00:00+0000", "complete_delivery_days": 6, "windows": [ { "key": "week", "label": "Oct 19\u201325", "dates": "October 19\u201325 \u00b7 launch week", "note": "Includes the partial October 19 launch day and six complete delivery days. Today, October 26, is excluded.", "metrics": { "spend": 356.47, "impressions": 2709.0, "reach": 1444.0, "frequency": 1.876039, "cpm": 131.59, "link_clicks": 90.0, "cpc": 3.96, "outbound_clicks": 90.0, "outbound_ctr": 3.322259, "landing_page_views": 15.0, "leads": 16.0, "cpl": 22.28, "website_purchases": null, "website_purchase_value": null, "checkouts_initiated": null } }, { "key": "recent", "label": "Oct 23\u201325", "dates": "October 23\u201325 \u00b7 last three completed days", "note": "A shorter, overlapping view: 7 leads at $20.30 per lead. This is not an independent comparison or enough paid-outcome evidence for a campaign decision.", "metrics": { "spend": 142.13, "impressions": 966.0, "reach": 560.0, "frequency": 1.725, "cpm": 147.13, "link_clicks": 34.0, "cpc": 4.18, "outbound_clicks": 34.0, "outbound_ctr": 3.519669, "landing_page_views": 7.0, "leads": 7.0, "cpl": 20.3, "website_purchases": null, "website_purchase_value": null, "checkouts_initiated": null } }, { "key": "30day", "label": "30-day context", "dates": "September 26\u2013October 25 \u00b7 30-day context", "note": "All reported delivery falls within October 19\u201325. The other 23 dates were before launch; the 30-day view does not provide additional conversion history.", "metrics": { "spend": 356.47, "impressions": 2709.0, "reach": 1444.0, "frequency": 1.876039, "cpm": 131.59, "link_clicks": 90.0, "cpc": 3.96, "outbound_clicks": 90.0, "outbound_ctr": 3.322259, "landing_page_views": 15.0, "leads": 16.0, "cpl": 22.28, "website_purchases": null, "website_purchase_value": null, "checkouts_initiated": null } }, { "key": "prior", "label": "Prior week", "dates": "October 12\u201318 \u00b7 before launch", "note": "Meta returned no delivery metric values for this pre-launch period. There is no active prior-week baseline and no percentage-change comparison.", "metrics": { "spend": null, "impressions": null, "reach": null, "frequency": null, "cpm": null, "link_clicks": null, "cpc": null, "outbound_clicks": null, "outbound_ctr": null, "landing_page_views": null, "leads": null, "cpl": null, "website_purchases": null, "website_purchase_value": null, "checkouts_initiated": null } } ], "daily": [ { "date": "2026-10-19", "day_type": "Partial launch day", "metrics": { "spend": 75.0, "impressions": 601.0, "reach": 493.0, "frequency": 1.219067, "cpm": 124.79, "link_clicks": 22.0, "cpc": 3.41, "outbound_clicks": 22.0, "outbound_ctr": 3.660566, "landing_page_views": 3.0, "leads": 4.0, "cpl": 18.75, "website_purchases": null, "website_purchase_value": null, "checkouts_initiated": null } }, { "date": "2026-10-20", "day_type": "Complete delivery day", "metrics": { "spend": 57.42, "impressions": 546.0, "reach": 402.0, "frequency": 1.358209, "cpm": 105.16, "link_clicks": 21.0, "cpc": 2.73, "outbound_clicks": 21.0, "outbound_ctr": 3.846154, "landing_page_views": 4.0, "leads": 4.0, "cpl": 14.36, "website_purchases": null, "website_purchase_value": null, "checkouts_initiated": null } }, { "date": "2026-10-21", "day_type": "Complete delivery day", "metrics": { "spend": 51.5, "impressions": 358.0, "reach": 271.0, "frequency": 1.321033, "cpm": 143.85, "link_clicks": 7.0, "cpc": 7.36, "outbound_clicks": 7.0, "outbound_ctr": 1.955307, "landing_page_views": 1.0, "leads": 1.0, "cpl": 51.5, "website_purchases": null, "website_purchase_value": null, "checkouts_initiated": null } }, { "date": "2026-10-22", "day_type": "Complete delivery day", "metrics": { "spend": 30.42, "impressions": 238.0, "reach": 161.0, "frequency": 1.478261, "cpm": 127.82, "link_clicks": 6.0, "cpc": 5.07, "outbound_clicks": 6.0, "outbound_ctr": 2.521008, "landing_page_views": null, "leads": null, "cpl": null, "website_purchases": null, "website_purchase_value": null, "checkouts_initiated": null } }, { "date": "2026-10-23", "day_type": "Complete delivery day", "metrics": { "spend": 44.06, "impressions": 315.0, "reach": 225.0, "frequency": 1.4, "cpm": 139.87, "link_clicks": 7.0, "cpc": 6.29, "outbound_clicks": 7.0, "outbound_ctr": 2.222222, "landing_page_views": 1.0, "leads": 1.0, "cpl": 44.06, "website_purchases": null, "website_purchase_value": null, "checkouts_initiated": null } }, { "date": "2026-10-24", "day_type": "Complete delivery day", "metrics": { "spend": 28.32, "impressions": 240.0, "reach": 167.0, "frequency": 1.437126, "cpm": 118.0, "link_clicks": 6.0, "cpc": 4.72, "outbound_clicks": 6.0, "outbound_ctr": 2.5, "landing_page_views": 2.0, "leads": 2.0, "cpl": 14.16, "website_purchases": null, "website_purchase_value": null, "checkouts_initiated": null } }, { "date": "2026-10-25", "day_type": "Complete delivery day", "metrics": { "spend": 69.75, "impressions": 411.0, "reach": 293.0, "frequency": 1.40273, "cpm": 169.71, "link_clicks": 21.0, "cpc": 3.32, "outbound_clicks": 21.0, "outbound_ctr": 5.109489, "landing_page_views": 4.0, "leads": 4.0, "cpl": 17.44, "website_purchases": null, "website_purchase_value": null, "checkouts_initiated": null } } ], "ads": [ { "label": "Video 2 \u00b7 Beyond Another Food List", "status": "ACTIVE", "metrics": { "spend": 15.56, "impressions": 84.0, "reach": 66.0, "frequency": 1.272727, "cpm": 185.24, "link_clicks": 4.0, "cpc": 3.89, "outbound_clicks": 4.0, "outbound_ctr": 4.761905, "landing_page_views": 1.0, "leads": 1.0, "cpl": 15.56, "website_purchases": null, "website_purchase_value": null, "checkouts_initiated": null } }, { "label": "Video 1 \u00b7 Healthy Eating", "status": "ACTIVE", "metrics": { "spend": 34.76, "impressions": 268.0, "reach": 199.0, "frequency": 1.346734, "cpm": 129.7, "link_clicks": 15.0, "cpc": 2.32, "outbound_clicks": 15.0, "outbound_ctr": 5.597015, "landing_page_views": 2.0, "leads": 3.0, "cpl": 11.59, "website_purchases": null, "website_purchase_value": null, "checkouts_initiated": null } }, { "label": "Video 3 \u00b7 Just Relax", "status": "ACTIVE", "metrics": { "spend": 188.74, "impressions": 1229.0, "reach": 711.0, "frequency": 1.728551, "cpm": 153.57, "link_clicks": 54.0, "cpc": 3.5, "outbound_clicks": 54.0, "outbound_ctr": 4.393816, "landing_page_views": 11.0, "leads": 11.0, "cpl": 17.16, "website_purchases": null, "website_purchase_value": null, "checkouts_initiated": null } }, { "label": "Image 1 \u00b7 More Foods, Fewer Canceled Plans", "status": "ACTIVE", "metrics": { "spend": 117.41, "impressions": 1128.0, "reach": 719.0, "frequency": 1.568846, "cpm": 104.09, "link_clicks": 17.0, "cpc": 6.91, "outbound_clicks": 17.0, "outbound_ctr": 1.507092, "landing_page_views": 1.0, "leads": 1.0, "cpl": 117.41, "website_purchases": null, "website_purchase_value": null, "checkouts_initiated": null } } ], "campaign": { "label": "Free masterclass campaign", "status": "ACTIVE", "daily_budget": 50.0, "objective": "OUTCOME_SALES", "optimization": "Purchase" }, "attribution": { "source": "Meta platform reporting", "settings": [ { "event_type": "CLICK_THROUGH", "window_days": 7 }, { "event_type": "VIEW_THROUGH", "window_days": 1 }, { "event_type": "ENGAGED_VIDEO_VIEW", "window_days": 1 } ], "last_click_date_of_click_verified": false }, "schedule": { "weekday": "Monday", "time": "7:00 a.m.", "timezone": "America/New_York", "next_run": "2026-11-02" }, "booking_update": { "reported_date": "2026-10-21", "reported_consult_bookings": 1, "source": "Kate\u2019s booking report and Samuel\u2019s contact-to-ad attribution", "creative": "Video 2 \u00b7 Beyond Another Food List", "paid": false, "booking_timestamp_verified": false, "weekly_total_reconciled": false, "status": "One historical ad-attributed consult booking reported; no payment collected for that booking. No newer booking or revenue update was found in the refreshed channels.", "successful_live_transaction_verified": false }, "operational_updates": [ { "date": "2026-10-21", "title": "Checkout set to Live; extra agreement checkbox removed", "source": "Kate\u2019s settings screenshot and read-only public checkout review on October 21", "status": "Observed on October 21; not rechecked on October 26. Successful live collection remains unverified." }, { "date": "2026-10-22", "title": "Webinar moved to Vidalytics", "source": "Kate\u2019s October 22 update after a call with Richard", "status": "Client-reported completion. Playback settings and conversion impact were not independently verified." }, { "date": "2026-10-25", "title": "Social presence review opened", "source": "Samuel\u2019s question about Instagram/Facebook followers and engagement", "status": "Awaiting Kate\u2019s response as of the October 26 channel and thread review." } ], "revenue": { "assessment_collected": null, "program_collected": null, "refunds": null, "roas": null, "status": "Awaiting verified ad-generated assessment/program receipts, installments and refunds for the stated reporting period and an attribution basis. No payment records retrieved." }, "limitations": [ "The first calendar week includes a partial launch day and six complete delivery days; October 26 partial data is excluded.", "Prior week is pre-launch. The 30-day view contains the same launch-week activity, not a mature second comparison.", "Meta website purchases, purchase value and initiated checkouts are empty source fields, not independently confirmed backend zeros.", "Meta reports 16 leads and 15 landing-page views. No matched funnel denominator was retrieved, so no opt-in rate is calculated.", "The October 21 booking was unpaid and is not a verified current weekly total; no cost per paid consult or booking CPA is calculated.", "Current GHL location searches for Digestion and Kate returned no matching location; live transactions and workflow behavior could not be inspected through that connection.", "No verified revenue or approved client-specific profitability benchmark is available. One booking and lead metrics alone do not establish a creative winner, scaling or cutting decision." ], "archive_slug": "2026-10-26", "booking_ad_video": { "label": "Video 2 \u00b7 Beyond Another Food List", "watch_url": "https://drive.google.com/file/d/1C5OKcqckIvY_EkDYu7A6jsUU_Ogb_fap/view?usp=drivesdk", "alternate_url": "https://drive.google.com/file/d/1BVz1dwjR_zIUTsYgUr6ozdl6e2u-X4SE/view?usp=drivesdk", "watch_format": "4:5", "alternate_format": "9:16", "access_note": "Google Drive may ask you to sign in with an account that has access to the shared folder.", "metrics": { "spend": 15.56, "impressions": 84.0, "reach": 66.0, "frequency": 1.272727, "cpm": 185.24, "link_clicks": 4.0, "cpc": 3.89, "outbound_clicks": 4.0, "outbound_ctr": 4.761905, "landing_page_views": 1.0, "leads": 1.0, "cpl": 15.56, "website_purchases": null, "website_purchase_value": null, "checkouts_initiated": null }, "metrics_start": "2026-10-19", "metrics_end": "2026-10-25", "booking_cost": null, "interpretation": "Early signal, not an established winner; the one historical reported booking was unpaid and is not a reconciled weekly booking count." } }