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  "report_date": "2026-11-02",
  "report_date_label": "November 2, 2026",
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  "currency": "USD",
  "as_of_utc": "2026-11-02T13:01:00Z",
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  "period_end": "2026-11-01",
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  "account_timezone": "EST",
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      "recorded_acquisitions": 2,
      "note": "Two Meta-attributed website purchases. CPA uses those two platform events. All seven reporting dates are complete; November 2 is excluded.",
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  ],
  "campaign": {
    "label": "Free masterclass campaign",
    "status": "active",
    "daily_budget": 50.0,
    "optimization": "Purchase"
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  "attribution": {
    "source": "Meta platform reporting",
    "settings": [
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        "event_type": "CLICK_THROUGH",
        "window_days": 7
      },
      {
        "event_type": "VIEW_THROUGH",
        "window_days": 1
      },
      {
        "event_type": "ENGAGED_VIDEO_VIEW",
        "window_days": 1
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    ],
    "last_click_date_of_click_verified": false
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  "schedule": {
    "weekday": "Monday",
    "time": "7:00 a.m.",
    "timezone": "America/New_York",
    "next_run": "2026-11-09"
  },
  "revenue": {
    "assessment_collected": null,
    "program_collected": null,
    "refunds": null,
    "roas": null,
    "status": "Awaiting period-matched ad-generated assessment and program receipts, installments and refunds. Meta\u2019s $194 purchase value is an event value, not verified cash collection. The first confirmed test-mode consult remains a valid acquisition; its collected cash was zero."
  },
  "operational_updates": [
    {
      "date": "2026-11-02",
      "title": "Four-ad creative refresh",
      "status": "Meta now returns active delivery status for Image 3 and Video 4 alongside Videos 2 and 3. Old Image 1 and Video 1 return completed delivery status, although effective_status remains ACTIVE. Matt confirmed readiness for 5 a.m. EST on November 1. Exact first delivery time and current-day results are not verified."
    },
    {
      "date": "2026-10-26",
      "title": "Black Friday planning",
      "status": "Samuel requested fall messaging through November 2 and matching Black Friday checkout banner and promotional emails/texts from November 3. Completion has not been confirmed."
    },
    {
      "date": "2026-10-25",
      "title": "Social presence",
      "status": "Samuel\u2019s Facebook/Instagram followers and engagement question remains unanswered in the reviewed channel and thread."
    },
    {
      "date": "2026-10-21",
      "title": "Checkout observation",
      "status": "Live mode and removal of the extra agreement checkbox were observed October 21. No new checkout review performed."
    },
    {
      "date": "2026-10-22",
      "title": "Vidalytics",
      "status": "Kate reported the webinar move complete October 22. Conversion impact was not independently verified."
    }
  ],
  "limitations": [
    "November 2 partial-day performance is excluded; refresh status is a current configuration observation.",
    "Attribution is 7-day click, 1-day view and 1-day engaged-video view. Last-click/date-of-click overrides are unavailable.",
    "Meta purchase events are not independently verified unique paid customers, attended calls or program sales.",
    "Meta reports 21 leads and 18 landing-page views; no valid matched funnel denominator is available.",
    "Source nulls remain none reported, not independently verified backend zeros.",
    "Revenue remains awaiting update; no ROAS. Historical confirmed test-mode consult is counted as acquisition without reopening confirmation.",
    "Prior week began partway through October 19. Spend revised from $356.47 to $356.50 on the fresh pull."
  ],
  "archive_slug": "2026-11-02",
  "editorial": {
    "headline": "More leads. Lower lead cost.",
    "subheadline": "Two purchases attributed this week.",
    "lead": "October 26\u2013November 1 generated 21 leads at $16.67 each and two Meta-attributed website purchases at a $174.99 campaign CPA. Lead cost improved by 25% from the prior week. The creative refresh is now set up with Videos 2, 3 and 4 plus the new Free Class image.",
    "decision": "Keep the refreshed four-ad lineup at the current $50 daily budget and compare its completed reporting days before the next adjustment. Videos 2 and 3 remain our established creative reference points; two purchase events do not establish a conclusive winner.",
    "cpm": "CPM increased from $131.55 to $190.72, while outbound CTR improved from 3.32% to 4.58% and frequency fell from 1.88 to 1.67. This does not show clear audience saturation. The late-week CPM of $155.75 was below the full-week level; monitor cost alongside purchase CPA, not in isolation.",
    "placement": "Facebook Feed produced both Meta purchase events and 16 of the 21 leads on $220.25. No Audience Network delivery was reported. Keep placement-level monitoring; two events do not justify a placement cut by themselves."
  },
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    {
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    },
    {
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    },
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      "platform": "instagram",
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    },
    {
      "platform": "unknown",
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  "booking_ad_video": {
    "label": "Video 2 \u00b7 Beyond Another Food List",
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    "watch_format": "4:5",
    "alternate_format": "9:16",
    "access_note": "Google Drive may ask you to sign in with an account that has access to the shared folder.",
    "metrics": {
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    "metrics_start": "2026-10-26",
    "metrics_end": "2026-11-01",
    "historical_confirmed_acquisitions": 1,
    "reported_date": "2026-10-21",
    "counts_as_acquisition": true,
    "cash_collected_for_first_booking": 0,
    "interpretation": "Samuel-confirmed consult purchase. Counts for acquisition despite test mode; not an established winner or new purchase this week."
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  "purchase_ad_video": {
    "label": "Video 3 \u00b7 Just Relax",
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}