Amount spent
$132.42Across the launch reporting windowTHE FIRST LAUNCH CHECK-IN OCTOBER 21, 2026
Encouraging early traction.
Let the first week develop.
People are clicking and registering. Lead cost and the opt-in response are encouraging. The next outcome to measure is purchases through the funnel.
META RESULTS · OCTOBER 19–20
Includes the partial launch day · USDLeads
8Meta-reported registrationsCost per lead
$16.55Encouraging early acquisition costOutbound CTR
3.75%43 outbound clicks from 1,147 impressionsYour latest funnel check shows 9 opt-ins. That is a separate, later observation; the Meta totals above stop at October 20. We are keeping the two snapshots distinct.
01 / ADVERTISING
A promising start. Time to let it develop.
We are holding the current campaign steady while the first week accumulates. The views below describe delivery; neither is a decision-ready sample.
Free masterclass campaign
October 19–20 · includes the partial launch day
| Amount spent | Leads | Cost per lead | Website purchases | Purchase CPA |
|---|---|---|---|---|
| $132.42 | 8 | $16.55 | None reported | — |
Active · $50 daily budget · optimized for purchases. Meta has not reported a website purchase in this window. Purchase CPA is unavailable until purchases are reported; this is not a conclusion about the funnel’s ability to convert.
TRAFFIC CONTEXT
Clicks and registrations are coming in.
| Metric | October 19–20 |
|---|---|
| Impressions | 1,147 |
| Reach | 810 |
| Frequency | 1.42 |
| Outbound clicks | 43 |
| CPC (cost per link click) | $3.08 |
| CPM (cost per 1,000 impressions) | $115.45 |
Lead cost and click response are encouraging at this stage. We need more completed days and purchase results before judging sustained performance.
READING THE DATES CORRECTLY
One launch day. One full day.
MONDAY · OCT 194 leads$75.00 spent · Partial launch day
TUESDAY · OCT 204 leads$57.42 spent · Complete day
WEDNESDAY · OCT 21ExcludedThe day is still in progress.
Two calendar dates do not mean two full delivery days. Differences this early do not establish a trend.
Creative delivery All four launch ads are active · no winners or losers declared
| Creative | Amount spent | Impressions | Leads | Cost per lead | Website purchases |
|---|---|---|---|---|---|
| Video · Beyond Another Food List | $2.32 | 34 | None reported | — | None reported |
| Video · Healthy Eating | $17.34 | 172 | 3 | $5.78 | None reported |
| Video · Just Relax | $61.23 | 386 | 4 | $15.31 | None reported |
| Image · More Foods, Fewer Canceled Plans | $51.53 | 555 | 1 | $51.53 | None reported |
Delivery is uneven and the sample is very small. These figures are shown for transparency, not as instructions to replace, pause or scale an ad.
02 / EXTRA FUNNEL CHECK
A useful early observation to bring to HBM.
Client Flow Control Room focuses on the ads. This brief funnel check is an extra observation; deeper webinar and funnel analysis belongs in HBM coaching.
Samuel’s October 21 review
Opt-in response is strong. Purchases are the next outcome to watch.
The opt-in rate and lead cost look encouraging in the initial review. The next step is seeing those registrants move through the webinar to the order form and purchase.
9Opt-ins observed
0Order-form visits observed
≈3At the working 30% reference
Our working reference is for about 30% of opt-ins to reach the order form. With 9 opt-ins, that works out to roughly 3 people. It is a reference to assess over a larger sample—not a quota this launch must already have met.
At nine opt-ins, we cannot draw a reliable conclusion about the webinar or funnel. We will let more data accumulate and review the next step in HBM.
The 9 opt-ins and 0 order-form visits come from the latest manual review and are not the same reporting window as the Meta figures. The 30% reference is an order-form progression benchmark, not the landing-page opt-in rate.
ONE SIMPLE CHECKOUT RECOMMENDATION
Remove the extra required checkbox.
The checkbox adds an extra action before someone can purchase. We recommend removing that required step while keeping the terms and conditions accessible beside the purchase button.
This is a usability recommendation, not a measured conversion improvement. It has not been implemented.
Because it appears on the order form, this checkbox cannot explain why registrants have not reached that page. Those are separate steps.
03 / WHAT HAPPENS NEXT
Stay steady. Build a useful first week.
No campaign, budget or funnel changes have been made as part of this report.
Revenue will complete the picture.
To report the return from the ads, we will need ad-generated assessment and program revenue for the stated week, with refunds noted. Missing revenue stays unavailable; it is not treated as zero.
How to read this report Dates, sources and measurement limits
Dates & sources
Meta reporting retrieved October 21, 2026, by 3:02 p.m. Eastern. Reporting dates: October 19–20. Meta returned the ad-account timezone as EST; the Monday refresh runs in America/New_York. The campaign start setting is October 19 at 10:00 UTC. Today’s partial results are excluded.
Funnel counts are Samuel’s separate October 21 manual observation. No direct GHL analytics or order export was retrieved for this report.
Attribution
The ad set is configured for 7-day click, 1-day view and 1-day engaged-video-view attribution. The connector does not expose a reporting attribution or date-basis override. These are Meta platform figures, not independently reconciled last-click/date-of-click results. Later attribution may revise earlier dates.
Metric definitions
Leads and website purchases are Meta-reported events, not verified unique customers, attended calls or program enrollments. “None reported” preserves an empty source event field; it is not independent confirmation of zero backend sales. Outbound CTR is outbound clicks divided by impressions. It is not a unique-outbound metric.
Meta reports 8 leads and 7 landing-page views. Those fields cannot support a valid funnel opt-in-rate calculation, so no percentage is calculated from them. The positive opt-in assessment is from Samuel’s funnel review.
Scope & updates
The report is an aggregate snapshot, not a live feed. Account, campaign, ad and daily spend reconcile to $132.42; leads reconcile to 8. Reach and frequency are not summed across ads or days.
Monday reports use completed Monday–Sunday periods and preserve prior snapshots. Funnel observations are an extra check, not an expansion of the usual Control Room service. The 30% order-form reference is Samuel’s working benchmark, not a universal Meta standard.